Since the beginning of 2014 VIVACOM is the official sponsor of one of the most popular and beloved football clubs in Bulgaria - PFC Botev Plovdiv. The “Yellow – blacks” as fans call them, are the oldest existing football club in the country and this year it marked 102 years of its foundation.

VIVACOM sponsors not only the men’s team of PFC Botev Plovdiv, but also supports the representative youth teams of the club. It is important for the company to invest not only in the development of professional football in Bulgaria but also of the training schools for children and youths.

The sponsorship of PFC Botev Plovdiv is part of VIVACOM’s broad strategy to support Bulgarian sport and aims not only to support the club, but also to create attractive commercial offers for the numerous fans of the team.

VIVACOM created a special mobile group “1912” which gives fans the option for unlimited calls between them as well as for significant discounts upon activation of additional services provided by the telecom operator.

In cooperation with PFC Botev Plovdiv, VIVACOM organizes various marketing activities. One of the initiatives is the selection of 22 children who walk onto the pitch hand-in-hand with the players participating in the match. For this purpose a special Facebook application was developed enabling parents to register their children. More than 300 kids were nominated for the last three games of the team for 2013/2014 season.

In July VIVACOM will launch a customized mobile application giving access in real time to the program of the games, the results, photos, videos, news and everything related to the team. The application will be available for download from the largest hub for Android applications in Bulgaria – VIVA Apps.

VIVACOM will continue to offer PFC Botev Plovdiv’s fervent fans one-of-a-kind experience associated with the team. The telecom operator is preparing numerous surprises for the upcoming European matches of the club and the new season of the Bulgarian Championship.