We are Vivacom, Bulgaria’s industry-leading communications services provider. We serve the needs of more than 4 million customers with a network of 230 outlets throughout the country.
From our foundation as Bulgaria’s first telecoms operator to establishing one of its best-known brands, we are a leader in providing high tech services that support a modern and dynamic economy.
At Vivacom we believe in the ethos of being connected anytime, anywhere. That’s why we take an out-of-the-box approach to developing and providing innovative technological solutions that meet our customers’ needs.
Our mission is to provide personalized services that reflect our customers’ needs, such as: mobile and fixed voice services, high speed broadband internet through fibre optic, copper and satellite infrastructure, data transmission services via mobile and fixed networks, and individual telecommunication solutions tailor-made for clients.
Our commitment to the society does not only include providing high quality products and services. Our social responsibilities, unified under the Vivacom Fund, include investing millions of BGN annually into education, culture, sports, and charity initiatives that support Bulgarians and help them develop their full potential.
Our inspiration is our work and our customers are at the heart of everything we do.
 | Mission Our mission is to provide high quality telecommunication services and world-class customer service. The customer is at the core of all our work. |
 | Vision Our vision is to be the preferred provider of telecommunications services in Bulgaria. We aim to achieve outstanding results today and make decisions that will positively impact our consumers tomorrow. |
 | Distribution We have a mature distribution network with more than 200 retail outlets offering our products and services along with a top-quality customer service experience. |
 | History Vivacom has come a long way in a short amount of time to establish itself as Bulgaria’s biggest telecommunications services provider. We place great value and importance on our history and how it has helped shape the organization into what it is today. - June 2004 - the Bulgarian government sold 65% of the Bulgarian Telecommunications Company (BTC) to Viva Ventures Holding, a subsidiary of the US private equity fund, Advent International. In January 2005, the Bulgarian state launched a public offering of BTC’s remaining shares and offered 34.78 percent of the company's capital (2,869,573 shares) on the Bulgarian Stock Exchange in Sofia.
- May 2005 - BTC was granted a licence for the development of third-generation mobile telecommunication systems under the UMTS standard, class B (2x5+5 MHz). The permit is valid for a period of 20 years and the licence fee is BGN 42 million.
- November 2005 - the company launched its mobile services under the vivatel brand. The mobile operator helped bring fair competition to the Bulgarian market, offering better value and more choice. As a result, vivatel became Bulgaria's fastest growing mobile operator following its launch.
- August 2007 –AIG Investments, through its subsidiary AIG Capital Partners, Inc., acquired 90 percent of BTC from Viva Ventures Holding and other shareholders.
- January 2009 - BTC announced the merger with its subsidiary BTC Mobile (vivatel), resulting in one of the biggest portfolios of products, services and telecommunications solutions on the Bulgarian telecom market. As part of the merger, we harmonised the brand, its client approach and product offer, improved management efficiency, optimized costs and secured sustainable growth.
- September 2009 - BTC and vivatel united under a new brand - Vivacom. The change was designed to turn the Company into a modern, open, and client-oriented organization, offering industry-leading telecommunication solutions.
- April 2010 – as a last step towards unifying the two brands, Vivacom relocated its corporate staff to the Company’s headquarters in Sofia, situated on 115I, Tsarigradsko Shose Boulevard. Today, Vivacom's headquarters accommodate more than 900 people.
- September 2010 - Vivacom added a new service to its portfolio - Vivacom TV. This subscription-based TV service offers 100% country coverage and variety of the best TV channels available.
- In 2020 - Vivacom became part of United Group - a leading telecommunications and media operator in Southeast Europe. The company operates in eight countries, has more than 11 million customers and approximately 12,500 employees. From March 2019 the majority owner of United Group is BC Partners, one of the largest global investment companies.
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 | Coverage
Vivacom owns the best developed network in Bulgaria and is a leader in the provision of modern telecommunication services. The company is the only telecom operator in the country that provides converged solutions through terrestrial, copper and satellite infrastructure, a mobile network and public Internet. We maintain the only networked international networking center in Bulgaria, the network management center and the largest real-time data storage and booking center. Vivacom owns its own infrastructure, which includes:
- 5G network - Vivacom launched the first Bulgaria 5G network in all 27 district centers of the country in September, 2020. The fifth-generation network provides higher speed, lower latency, and more connected devices, which is an important condition for the development of areas such as telemedicine, digital education, gaming, automated production, and others. Vivacom has the fastest 5G Network in Bulgaria according to the global leader in mobile and broadband network intelligence* Ookla® Apart from the independent international recognition for speed, our 5G network is also the largest in the country, with coverage in over 220 settlements and resorts.
*Based on analysis by Ookla® of Speedtest Intelligence® data Q3–Q4 2021. Ookla trademarks used under license and reprinted with permission.
** The largest coverage of the 5G network after a comparison of publicly available information as of 07.01.2022 for the 5G coverage of the operators by number of settlements and resorts. The 5G network is available to all current and future customers with mobile subscription plans and compatible devices.
- 4G LTE network covering 99% of the country's population, with the maximum download speed of 112 Mbps and upload at 37.5 Mbps. By the beginning of June, full coverage has more than 2200 locations, including the 44 largest cities across the country. As of this date, Vivacom's 4G network will be available to over 6,000,000 Bulgarian citizens. 2G and 3G generation network covers with data sharing functionality towards the 236 kbps subscriber - 99.99% of the population; 21 Mbps - 99.99%; 42 Mbps - 71.71% read more
- Own fiber optic cable network providing high-speed connectivity and HD IPTV interactive TV in over 883,000 households by the end of 2014.
- Own copper cable network, providing fixed telephony to over 90% of households.
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