82-83 / 111
VIVACOM traditionally supports Bulgarian sport. Over
the years, the company has sponsored professional
teams and players, as well as a number of youth clubs
and mass activities that encourage sports for health. In
addition to the development of football, basketball and
volleyball, in 2018 we also invested funds to support
one of the most popular sports in Bulgaria, with long-
standing traditions and major worldwide success –
rhythmic gymnastics. Last September, for the second
time in the history of the graceful sport Sofia hosted
the World Rhythmic Gymnastics Championship. Our
company supported the 36th edition of the prestigious
tournament and gave the Bulgarian audience the
opportunity to watch live the competition among
the best rhythmic gymnasts from countries on all
continents. The Bulgarian team made an excellent
performance and won a gold medal at the finals for
five hoops. We organized a special Facebook game and
five lucky participants won double invitations to the
entire championship.
Our company carefully selects the activities it supports,
and when we become a partner of an organization
or event, we strive to develop our cooperation at
all possible levels – communicative; involving our
employees; adding value to our customers; engaging
our partners and local communities in a common
cause, etc. Following this comprehensive approach,
in July we organized a special meeting of ‘The Golden
Girls’ with their fans in Varna. Residents and guests
of the Bulgarian sea capital had the opportunity to
personally meet and greet the contestants from our
National rhythmic gymnastics team.
The company's store at ‘Osmi Primorski polk’ Blvd. in
Varna gathered dozens of fans of the new generation
of Bulgarian sports hopes who had the chance to get
acquainted with the gymnasts and take autographs
from them. The seven champion girls were in a
training camp in Varna, but they took a few hours
of their intense program for their fans. The meeting
was organized in partnership with one of our major
mobile device vendors – Motorola. The girls took
photos with their fans with three models of Motorola
mobile phones and demonstrated the advantages and
effects of their cameras. That is how we succeeded in
uniting our strategy of positioning quality products
in our portfolio, the cause of supporting Bulgarian
sports, good cooperation with key vendors and our
contribution to local communities by organization of
useful and significant events.
Rhythmic gymnasts also shot a
special video,congratulating VIVACOM followers on social networks.
In 2019 we will continue to invest in the development
of rhythmic gymnastics. In April, the World Cup will be
held in Sofia, and we will also support it.
Rosina Atanasova,
Chief Secretary of the Bulgarian Rhythmic Gymnastics
Federation
‘We managed to build a partnership with VIVACOM that goes beyond the
usual frameworks, and we are grateful to work together for the development
of rhythmic gymnastics, which despite the difficulties that faces in Bulgaria
does not stop to bring joy and win us medals and smiles. During the World
Championship in Sofia, together with VIVACOM, we had special performances
of the girls, thanks to which we managed to get closer to the people and to
get them excited for our sport. This year, together again, we are working on
the DMS-fundraising campaign for the girls' rehabilitation center, with which
we are confident that the success of our sport will only rise.’
Diana Simeonova,
Director of Marketing Communications at VIVACOM:
‘The way people interact is changing, but the things they say and the emotions they
share are the same. That is why we created the ‘Different Together’ communication
platform, in which we presented in an accessible and human way the services
provided by VIVACOM to each client from the different segments we identified with
a national representative survey based on people's values and lifestyle. Now, almost
two years after the launch of the platform, people define our brand as a fair company
that gives them a sense of security and confidence that they can constantly be in
touch with their family, to share easily with the community they belong to, to be
entertained and constantly informed.
VIVACOM is defined by consumers as a company that is close to people.’
4.5.2.
World Rhythmic Gymnastics Championship 2018
The high quality assessment that consumers provide
in the quoted study is also supported by the results
of our regular NPS (Net Promoter Score) surveys – to
what extent our clients would recommend others the
company’s services they use. For all key services (mobile
voice, mobile broadband, fixed broadband, and TV), we
mark growth in this indicator, which in fact shows the
satisfaction of our subscribers.
One of the areas in which the company invests the
most resources – both financial and communication
ones – is the development of the 4G network and the
mobile voice and Internet services offered through it. In
order to know whether we are managing this process
correctly and meeting our users’ expectations, we have
conducted a large-scale survey of 4G recognition among
the population. The National representative omnibus
study, conducted by Gallup International, showed that
by September 2018, VIVACOM had the highest score
among the three telecoms in Bulgaria with fourth-
generation networks for the consumer’s perception of
all the criteria:
Fastest 4G mobile network;
4G network with the best coverage;
Most reliable 4G network.
ANNUALREPORT
2018
INTEGRATED
4.
PERFORMANCE
4.5.
Dynamic
82
83