78-79 / 111
4.5.
• VIVACOM is preferred company of consumers for whom the
family is one of the core values
along with communication,
positivism and honesty, according to a marketing survey on
‘Positioning of Telecommunication Companies’
• Highest score for the telecom sector for the whole of 2018
in the primary metrics for TV commercials – SOS vs SOV
(Share of Spending/Share of Voice) – 3%.
• Growth in NPS (Net Promoter Score) for all key services
– mobile voice, mobile broadband, fixed broadband and
television – measured for the second quarter of 2018
compared to the same period in 2017
• Support for theWorld Rhythmic Gymnastics Championship
in Sofia
• Participation in the annual meeting of the European
Telecommunications Operators' Association (ETNO)
• Partnership of the IT Hub Connect conference
held under
the patronage of the Bulgarian Presidency of the Council of
the European Union in 2018
• Hosting the first for Sofia and second for the region
telecom event iCU Sofia 2018,
which brought together
digital experts from all over the world
• Entirely new look of our own movie channel
VIVACOMArena
DYNAM I C
78
79