30-31 / 111
"Our leading position as fully integrated telecom services
provider is driven by our capabilities and competitive
advantages achieved through assessment of strategic
opportunities with
respect
to
the very dynamic
operational environment. To sustain our competitive
advantages, we analize the opportunities and challenges,
market
trends and expectations of
stakeholders.
We view our strategic development built on four
strategic themes, further developed
into measures
and goals, which we believe will enable us to expand
and strengthen our portfolio of products and services,
leverage core competences, increase efficiencies and
capitalize on growth opportunities."
2.1.
Strategic Highlights
2. STRATEGY, VALUE CREATION
AND DISTRIBUTION
Leverage core competences and
explore new opportunities
We believe we should be able to
increase our market presence in
the coming years by continuing to
offer products and services that are
attractive to customers. In addition,
we anticipate that our positioning
as the only fully integrated
telecommunications
operator
in Bulgaria with a nationwide
footprint, will enable us to take a
greater advantage of the arising
opportunities.
Invest in network to capitalize on
demand for high-quality services
We have a scalable nationwide network
infrastructure and have plans to
further develop our networks to meet
the growing demand for data services.
We believe we provide superior mobile
and fixed-line network quality and
intend to consolidate this position by
further expanding the coverage and
reliability of our mobile network and
continue our targeted fiber roll-out
investments.
•
Timely introduction of new
technologies and products
relevant to people’s lives
•
Leverage digitalization by
use of innovative forms,
self-service automatization
and omni-channel capabilities
•
Explore new sales oppor-
tunities based on customer
trust, superior delivery and
execution
•
Maintain best of its class mobile
network to deliver unmatched
customer experience
•
Continue to roll out high speed
fiber-optic broadband:
- new households passed with
high-speed fiber-optic
- VDSL roll-out as part of
copper-based network
optimization
•
Next generation IPTV user
interface
•
Explore opportunities to acquire
additional spectrum for mobile
services
Identify and deploy cost optimization
measures to increase efficiency
We aim to maximize efficiencies by
controlling operating costs within
our business through a number
of measures, such as extracting
synergies by unifying our operational
IT platforms, reducing our upgrade and
maintenance expenses, controlling our
subscriber acquisition costs. Our goal
is to achieve above market efficiency
through superior processes, services
and engagement.
•
Decrease TCO of mobile
network
•
Clear, effective, written,
followed processes and
procedures
•
Moving to more energy
efficient technologies
•
Explore opportunities for
network sharing
•
Optimize copper services with
migration to next-generation
solutions
Build on strength in each product-line
and capitalize on bundled offerings of
services
We plan to continually benefit from
growth in the mobile, fixed broadband
and pay-TV lines of our business, to
capitalize on our bundling capabilities
and reduce churn among residential
and
corporate
customers.
We
anticipate greater demand for bundled
offerings and therefore plan to attract
customers by continuing to refine and
market our bundled offerings.
•
Focus on unlimited voice tariffs,
competitive data with high
speeds, differentiating TV offers
and persuasive retention via
attractive bundling capabilities
•
Cross- sell and up-sale to create
additional value to customers
•
Target higher value gain with
best network, best offers and
unique bundle packages
•
Leadership position in fixed
broadband and further expand
fiber footprint
•
Target #2 pay-TV position with
superior IPTV and DTH platforms
STRATEGIC MEASURES
STRATEGIC MEASURES
STRATEGIC MEASURES
STRATEGIC MEASURES
KEY STRATEGIC PILLARS
KEY STRATEGIC PILLARS
KEY STRATEGIC PILLARS
KEY STRATEGIC PILLARS
ANNUALREPORT
2018
INTEGRATED
30
31