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4.1.3.
Products and Services
VIVACOM follows a long-term and sustainable strategy
to place emphasis on its products and services on the
larger and more diverse content it offers its users. In
2018, this trend was a key to the overall development
of the telecom portfolio. The company offered a total of
16 new tariffs for mobile voice and data services from
the Smart line, with more minutes and megabytes for
free communication.
In 2018 VIVACOM launched its new self-service
platform–MyVIVACOM, with aweb version and mobile
application. The app enables customers to monitor and
manage their consumption quickly and easily through
their mobile phone. They can also pay their monthly
bill, activate roaming and charge extra minutes and
megabytes with a few clicks, as well as to recharge
prepaid cards.
In the middle of the year, the company launched an
entirely new service – 4G Voice, which aims to offer
customers an even better experience on VIVACOM's
mobile network. It is a voice service through the 4G
network of the telecom, which until now has been used
only for high-speed mobile broadband connection.
The new service enables conversations with much
crystal and clear sound through LTE technology. One
of the main advantages of 4G Voice is that it shortens
the connection time, as the call takes place only on
the 4G network without the need to switch to 2G
or 3G. That way the devices themselves work more
efficiently and save on battery life. In addition, users
can simultaneously talk over the phone and browse
the web, watching videos, listening to music, or
communicating with friends on social networks. To use
4G Voice, customers must have a device that supports
it. VIVACOM is constantly expanding its portfolio of
smartphones that meet this requirement.
One of the most significant events from the consumer
point of view was the launch of a new additional
roaming package – ‘Western Balkans’. Since the end
of May 2018, VIVACOM has enabled its customers
to talk, send SMS and use mobile broadband on
preferential terms while travelling to Albania, Bosnia
and Herzegovina, Kosovo, Macedonia, Serbia and
Montenegro. The launch of the extra package was of
great importance to Bulgarian consumers, who often
travel as tourists or for work in the Balkan countries,
and the prices of roaming telecommunication services
seriously restricted them from communicating or doing
their work engagements while on the road. As a result
of its customer-oriented policy, VIVACOM managed to
offer 100 minutes for outgoing calls, 100 SMS and 100
MB per day at a price of BGN 4, while for comparison
the standard roaming prices in these countries start
from BGN 2.29 per minute, from BGN 0.59 per SMS and
from BGN 14.99 per MB.
Another added value to the mobile services packages
the telecom provides is up to 128GB of cloud storage
with pCloud. This way, users can store their photos,
videos, music and any other files with important
information without worrying about losing them. Cloud
storage is provided free of charge with all mobile plans
on the Smart line; only its volume is different.
In the field of fixed services, the company also pursues
its policy of offering richer content that meets the
diverse customer’s needs. In 2018, 5 new packages for
interactive and 1 for satellite TV were launched. Highly
rated by users were the new additional sports content
packages, thus giving the opportunity for all sports and
soccer fans not to miss events from the most popular
club championships such as the Championship League,
La Liga, Premier League and many others on the air of
VIVACOM.
The citizens of two entirely new cities in the optical
network of the telecom can watch interactive TV and
take advantage of high-speed Internet – Russe and
Bansko. Modern services that make life easier for
today’s people are already available in 112 smaller
settlements with the FTTc technology (Fiber To The
curb).
The company does not leave behind its fixed voice
service customers. While technology has declined
in popularity compared to the mobile connection,
VIVACOM continues to develop its tariff plans in this
segment by enriching them with more minutes for
calls to mobile networks abroad. Thus, their users can
communicate with their friends and relatives who are
constantly on the move or abroad. In 2018, we launched
3 new fixed voice packages for private customers –
VIVAFIX S/M/L, 3 new for business clients – B Fix
S/M/L, as well as additional packages for international
calls to them.
Looking for opportunities for entirely new products
and services which to offer its customers, in order
to facilitate their lives, by the end of 2018, VIVACOM
launched a project to take out Third Party Liability
insurance at all telecom stores. In this way, to the
owners of motor vehicles additional visit to another
place for the conclusion of the compulsory insurance is
saved.
As a responsible company, VIVACOM works in
partnership with a number of institutions to create
and deliver services to the benefit of citizens. Such is
the joint project of 2018 with the Ministry of Foreign
Affairs of the Republic of Bulgaria. Thanks to it, every
Bulgarian citizen holding a SIM card of a Bulgarian
mobile operator receives a short text message
when entering the territory of a foreign state – with
information about the number of the 24-hour on-call
telephone line at the Ministry of Foreign Affairs (+359
2 948 24 04) to be used for assistance in the event of
an emergency. The project is supported by the three
telecom operators in Bulgaria.
Monica Zethson,
Head of Communication Services at Ericsson:
‘With the deployment of our Fast VoLTE Launch solution, VIVACOM has
substantially reduced the time for deploying communication services while
also opening up for a broad range of new communication capabilities to their
customers.’
ANNUALREPORT
2018
INTEGRATED
4. PERFORMANCE
4.1. Effective
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