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In our drive to be innovative both in technology and in

the relations with the modern customers, in 2018 we

continued to communicate with them on all important

issues using the social networks. Our official Facebook

page continues to be the company’s most popular

online channel with its 288,969 followers at the end of

the year.

Despite the changes in the Facebook algorithm,

introduced in 2018, we managed to almost double the

average daily engagement of our followers, compared

to 2017, as well as the organic number of people we

reach with each publication.

We achieved this as:

We created and published more videos;

We shared mobile devices’ world premieres and

everything that is most interesting in the world of

technology;

We showed our fans how to take advantage of the

latest updates of their phones.

Our main ambition was to be useful. We showed the

parameters and benefits of the devices we sell. In

2018, we also introduced the so-called Facebook Shop,

which allows customers to find and buy their desired

products more easily. Over the past year, the number of

consumers using mobile devices to access the Internet

reached more than 60%, prompting us to introduce

new types of posts in Instant Experience format. These

are just some of the innovations we've made with the

content of the page, looking for more technologically

and adequate presence in the social networks and

more human language while at the same time keeping

as guiding the interest and needs of our clients.

In 2018, Instagram passed the threshold of 1 billion

users. That is why at the end of June, the time has

come to create a profile there. We started with a

teaser campaign under the name #CodeOrange, and

two weeks later we revealed that this is the official

VIVACOM profile. We provoked our fans to search

for the colour orange around them, take a photo and

share it with #CodeOrange, while we also remained

true to the hashtag and only published photos with

orange elements. By the end of the year, we gathered

just over 900 photos with the distinctive hashtag and

won the sympathy of 3,434 followers. We also made a

series of Instagram Stories with different smartphone

models, preserving the ‘One Day with...’ approach as a

distinctive way of revealing the functionalities of given

device to our followers at Instagram.

The behavior of the generation Z is increasingly

influenced by the celebrities they follow on social

networks. That is why in 2018 we started to work with

both influencers such as the singer Ruth Koleva, and

with micro-influencers such as technology journalists,

podcasters, athletes and a number of adherents and

partners of the company.

In 2019, we plan to actively extend our presence in

social networks, not only in VIVACOM's communication

channels, but also outside of them, by partnering with

celebrities, bloggers and vloggers to integrate our

messages in an organic way into the online routine of

our customers, partners and followers.

4.3.4.

@vivacombg on Instagram and

Other Social Networks

The growing tourist flow in Plovdiv may have a

positive impact on its economic wellbeing and the

one of its residents, but it also creates a prerequisite

for generating more waste and pollution. The second

largest city in Bulgaria faced this challenge in 2018,

standing on the verge of the large scale program

‘Plovdiv – European Capital of Culture 2019’. In

preparation for the expected significant flow of

visitors, the local administration tested an innovative

solution for waste collection and disposal carried out

by VIVACOM. On-site waste containers were installed

sensors to monitor the level of garbage and transmit

the data to a mobile application. Through this, in

real time, the waste disposal company can track

the containers and optimize its route for garbage

collection. The introduction of this solution for smart

waste disposal is one of the achievements with which

Plovdiv Municipality won the National Award of the

Association of Bulgarian Cities and Regions for ‘Most

Innovative Municipality’.

Such a service could be upgraded with a number

of other applications, for example the sensors

on the containers to indicate whether they have

become subject to vandalism, ignition or theft, as

it often happens. The sensors are applicable both

for containers for separate waste disposal and for

underground ones, which will become an increasingly

preferred solution by Bulgarian municipalities. And

the mobile application that monitors the data could be

installed on tablets in the waste trucks, so in case of

an unexpected accident they could react timely. This

would lead to significant optimization of the routes

and, respectively, the costs of the waste disposal

companies.

For residents’ convenience, on the other hand, the

application can show when the containers in their

vecinity are empty enough so they could throw away

their garbage. There are also developments where

residents could report overload containers that need

to be collected.

The benefits to the municipality are also significant:

better control over waste collection companies, which

leads to cost optimization, garbage trucks traffic relief

and, of course, a cleaner urban environment.

4.3.3.

Pilot Project for Smart Waste Disposal in Plovdiv

Municipality

TOTAL NUMBER OF FOLLOWERS ON EACH

NETWORK:

Facebook

– 288 969

Twitter

– 7 820

Instagram

– 3 434

LinkedIn

– 8 631

Average daily engagement of our followers

on Facebook

2018 г. - 4 010

2017 г. - 2 462

Average number of people to which our publications

reach daily on Facebook

2018 г. - 190 772

2017 г. - 116 053

FOLLOW US!

ANNUALREPORT

2018

INTEGRATED

4.

PERFORMANCE

4.2.

Inspiring

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