As part of VIVACOM’s long-term strategy to support Bulgarian culture and art, the company was the main partner of the “We chose the music” unplugged concert.

The music event took place shortly before the Christmas holidays, on December 9, 2013, in Hall 1 of the National Palace of Culture and gathered on one stage some of the most popular and beloved Bulgarian artists - Beloslava, Maria Ilieva, Orlin Pavlov and Lubo. Their performances were complemented by the musicians from “Arena Orchestra”, with first violinist Adelina Zhekova.

Specially for the concert Beloslava, Maria Ilieva, Orlin Pavlov and Lubo recorded the song “Christmas Heart”, which was performed in a completely new arrangement. The audience enjoyed the unexpected duets of the singers and heard all of their songs in completely new arrangements, specially created for the concert.