VIVACOM Art Scena is one of VIVACOM Fund''s leading social projects in the field of culture. In 2010 the telecom supported the project of the Sofia Municipality and the Camera OOD Producer Company for free summer open-air stage offering the citizens and visitors of Sofia varied cultural programme. Owing to the investment of the VIVACOM fund, during the summer season the stage in the garden at the National Palace of Culture hosted numerous film shows, concerts, theatre and opera performances, dance shows, children''s plays, literary readings and other events. VIVACOM Art Scena was procured with new interior and enriched programme that turned the place form an ordinary summer cinema into an attractive modern site for culture, meetings and debates for the socially active citizens of Sofia.

Gradually VIVACOM Art Scena established itself as an unconventional open-air cultural centre combining entertainment and promotion of the Bulgarian and European culture in Bulgaria''s capital city. The easily accessible alternative art space is aimed at stirring the viewer''s interest of all age groups not only to classical and modern Bulgarian films but also to European art cinema, music, theatre and literature. This is a fashionable urban meeting point that offers its visitors free entertainment and access to various arts.