The Cinema Home is an institution of historic importance for the Bulgarian cinema admirers. Through the years the cinema has managed to remain one of the independent cultural centres in Sofia where the lovers of the seventh art can enjoy non-commercial films. The Cinema Home is also the main host of leading film events such as Cinemania and Sofia Film Fest and a number of smaller festivals and cine panoramas. Recently the cinema organised also the Sofia Film Fest initiative with free entry for pupils and students, which was aimed to promote valuable art among the younger generation.

VIVACOM shares the idea that the existence of such cultural centres, which are outside the mainstream, is important for the development of the film culture in Bulgaria and it became partner of the Cinema Home in 2008. The partnership continues in 2011 and owing to this cinema renovates its technical base and enriches its cultural programme.